Advantage & Forbes

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Advantage & Forbes Books Inc.
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Statusactive
Founded2005; 16 years ago (2005)
FounderAdam Witty
Country of originUnited States
Headquarters locationCharleston, South Carolina, United States
DistributionWorldwide
Publication typesBooks
Fiction genres
  • Autobiography
  • Business writing
  • Marketing
Owner(s)Advantage Media Group Inc.
Official websiteadvantagefamily.com

Advantage & Forbes Books Inc. is an American book publishing house affiliated with Forbes Media.[1] Its main focus is on business book publishing and marketing for entrepreneurs. Advantage & Forbes Books publishes both traditional printed books as well as ebooks and audiobooks. The company was founded in 2005 by Adam Witty, and is based out of Charleston, South Carolina. In 2016, Advantage & ForbesBooks became Forbes' first official book imprint.[2]

History

Advantage & ForbesBooks is a publishing, printing and book marketing company that produces hardback and paperback books. It also publishes ebooks in several formats. The company launched in 2005 as Advantage Media Group[3] Since the start, its main focus has been on business book publishing for CEOs and entrepreneurs as hard copy books followed by digital online publishing in 2010s.In November 2016, Advantage Media Group and Forbes teamed up to create a joint marketing and distribution force to serve the US and beyond. As a result, the company re-branded as Advantage & ForbesBooks retaining the company's previous trademark as its legal name. Following the partnership with media giant Forbes, the company became the first official book publishing imprint by Forbes.[4]

The company also expanded through a number of acquisitions. In 2016, it acquired Shelton Interactive, a book PR firm. In 2018, Advantage & ForbesBoks acquired four more firms including EMSI with its News & Experts division in Tampa, Fla;[5] Magnetic Marketing in Chicago; and more.[6] By the end of 2018, the company had more than 1300 authors published.[7]

Location and organizational structure

The publisher's main office in the United States is based out of Charleston, South Carolina. In April 2018, the company expanded its area after purchasing 2 floors of the office area (15,000-square-feet) in the historic part of Charleston's downtown.[8] A number of sources report that Advantage & ForbesBooks modus operandi is close to hybrid publishing or vanity press with the business model more similar to Simon & Schuster and Random House.[9][10][2][7][6]

References

  1. "Is writing a book worth advisers' time and money?". Financial Planning.
  2. 2.0 2.1 "Forbes Launches a Book Imprint". Folio. December 1, 2016.
  3. Partner, Contributing (December 19, 2016). "Advantage Media Group: Number One Way to Hyper Grow Your Business". JetsetMag.com.
  4. Publishers Weekly: Forbes and Advantage Launch ForbesBooks (November, 2016)
  5. Friedman, Marsha (February 9, 2018). "EMSI Joins Advantage|ForbesBooks". News & Experts.
  6. 6.0 6.1 "2019 SC 25 Fastest Growing Companies: No. 8 Advantage|Forbesbooks | Greenville Business Magazine". www.greenvillebusinessmag.com.
  7. 7.0 7.1 "Adam Witty is 'The Authority' on Authority Marketing". February 18, 2018.
  8. Charleston Regional Business Journal: Advantage Media Group buys office space in People’s Building
  9. "Why Forbes is backing book publishing to save the news media". The Drum.
  10. Howard, Kait. "Forbes launches book "publishing" imprint » MobyLives". Melville House Books.

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