Aayu and Pihu Show
| Aayu and Pihu Show | |
|---|---|
 | |
| Personal information | |
| Origin | India |
| Occupation | YouTubers |
| Website | aayuandpihushow |
| YouTube information | |
| Channels | https://www.youtube.com/c/AayuandPihuShow |
| Years active | May 2017 |
| Subscribers | 19.1M |
| Total views | 12,063,632,453 |
Aayu and Pihu Show is a popular Indian YouTube channel featuring entertaining and educational videos primarily aimed at children and families. The channel stars two siblings, Aayu and Pihu, along with their parents, who participate in scripted skits, games, moral stories, and family-friendly challenges. Since its launch in 2017, the channel has become one of India’s most-watched kid-centric YouTube channels, gaining widespread popularity among young audiences.
History and background
The channel was launched in May 2017 by a family based in India, focusing initially on children’s moral stories and lighthearted family skits. Aayu (the younger brother) and Pihu (the elder sister) became the main stars of the show, with their parents occasionally joining them in videos. The content quickly resonated with younger audiences and their parents, leading to rapid subscriber growth. The creators maintain a balance between entertainment and values-based storytelling, which has contributed to the channel’s broad appeal.
Content and themes
The Aayu and Pihu Show produces a variety of kid-friendly content, including:
- Moral stories and life lessons
- Skits and short plays
- Family challenges
- Food-related videos and DIY games
- School-themed and role-play episodes
- Festival celebrations (e.g., Diwali, Holi)
Audience and popularity
The channel has a massive following among children aged 3 to 12 and is popular in both urban and rural regions of India. It is also watched by Indian diaspora families around the world. The show's engaging, non-violent, and values-driven content has contributed to its family-friendly reputation. As of 2025:
- Over 20 million subscribers
- Featured among India's top kids' YouTube channels
- Videos routinely cross tens of millions of views
Collaborations and brand partnerships
The Aayu and Pihu Show has collaborated with multiple educational and FMCG brands for family and children’s content. Some collaborations include:
- YouTube Kids India (official features)
- Educational toy brands
- Kid-safe snack brands
- Government and public service initiatives (e.g., Swachh Bharat messaging)
Recognition and awards
While the family has not revealed much about formal awards, the channel has received:
- YouTube Diamond Play Button (for 10M subscribers)
- Featured on YouTube India’s Creator Spotlight
- Coverage in major Indian media outlets, including Hindustan Times, India TV, and NDTV Khabar
Criticism and concerns
Like many family vlogs and kids’ channels, Aayu and Pihu Show has faced minor criticism from digital safety advocates regarding:
- Children’s exposure to fame
- Commercialization of childhood content