Visible (wireless service)

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Visible is an all-digital wireless carrier in the United States.[1]

About Visible

Visible is an all-digital wireless carrier in the United States, offering unlimited text, talk, data, and Hotspot (Wi-Fi), on Verizon’s 4G LTE and 5G Networks.[2][3][4] It is owned by Verizon Communications and was founded in 2018.[5] Miguel Quiroga is the CEO. The service supports Apple Inc. and Android devices. Mobile hotspot speeds are capped at 5Mbps.[2]

Visible was named to Fast Company’s Most Innovative Companies list in 2020, and was named Best Telecom Brand by Adweek in 2021.[6] Visible has also won a Shorty Awards for its #VisibleActsofKindness campaign.[7]

Ad Campaigns

On November 24, 2020, Visible unveiled a campaign with Schitt's Creek star Dan Levy (Canadian actor) called “Unlimited Eyebrowsing.” The campaign consisted of five TV spots that linked the Visible’s browsing capabilities to the actor’s eyebrows.[8][9]

Publications including Adweek, Forbes, and Ad Age highlighted the campaign.

Events

On September 1-3, 2020, Visible presented the Red Rocks Unpaused music festival in Colorado’s Red Rocks Amphitheatre. The event featured virtual performances by Megan Thee Stallion, Lil Baby, Phoebe Bridgers, Nathaniel Rateliff & The Night Sweats, Brett Young (singer), and Sam Hunt.[10]

The concert was live-streamed in accordance with Coronavirus disease 2019. Audience reactions included live chatting and emojis broadcast onto the rock formation. Viewers could also choose the camera angle and vote for songs.

The event drew 8.6 tune-ins and 28,000 social shares.[11]

References

  1. "What is Visible?". www.verizon.com. 2019-08-18. Retrieved 2021-02-26.
  2. 2.0 2.1 "6 Things To Know Before You Sign Up for Visible". Clark Howard. 2019-09-04. Retrieved 2021-02-26.
  3. Broida, Rick. "Visible game-changer: $40 per month, no speed cap". CNET. Retrieved 2021-02-26.
  4. "Verizon's Visible adds 5G, eSIM support". FierceWireless. Retrieved 2021-02-26.
  5. "Why isn't Visible a Verizon MVNO?". Android Authority. 2018-05-16. Retrieved 2021-02-26.
  6. "In a Year of Uncertainty, These Brands Defined Disruption". Retrieved 2021-02-26.
  7. "#VisibleActsofKindness - The Shorty Awards". shortyawards.com. Retrieved 2021-02-26.
  8. "Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign". Marketing Dive. Retrieved 2021-02-26.
  9. Conway, Jeff. "Dan Levy Is Creating A More "Visible" World". Forbes. Retrieved 2021-02-26.
  10. "How to watch Red Rocks Unpaused: Stream Visible's virtual festival anywhere". Android Central. 2020-08-31. Retrieved 2021-02-26.
  11. "Red Rocks Unpaused: Visible's Interactive Concert Series". www.eventmarketer.com. Retrieved 2021-02-26.

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