Suganthan Mohanadasan

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Suganthan Mohanadasan
Suganthan Mohanadasan headshot
EducationMaster's Degree in Multimedia Studies (2008)
Bachelor’s Degree in Information Technology (2007)
Alma materLondon Metropolitan University
University of Stavanger (UiS)
  • Digital Marketing Strategist
  • Entrepreneur
  • SEO Consultant
OrganizationSnippet Digital
Known forSEO Expert

Suganthan Mohanadasan is a Norwegian entrepreneur, digital marketer, Technical SEO consultant and keynote speaker.[1][2][3][4] He is best known for Technical SEO and has over a decade's experience as a digital marketer.[5][6][7] Suganthan is the founder of Basic Gravity AS, a digital marketing firm, and Co-founder of Snippet Digital, an SEO consultancy based in the United kingdom.[8][9]

Mohanadasan has gained popularity for co-creating Keyword Insights. A SaaS tool that uses machine learning to cluster keywords at scale. He specializes in search engine optimization (SEO), digital marketing strategy and consulting.[10][11]

Mohanadasan is listed in the 202 SEO experts to follow list published by the Search engine journal.[12] He is also a contributing writer for Search Engine Land, Ahrefs, Rank ranger, Semrush, Mangools, Moz, Sitebulb, OnCrawl, G2, Contentking, Rank Math, Ryte Magazine, and other media outlets. Mohanadasan has been featured in The Financial Times, Irish times, Arstechnica, Kinsta, and many leading publications.[13][14]


In 2004, Mohanadasan enrolled in the London Metropolitan University, pursuing a Bachelor's degree in Information Technology. Soon after graduating, Mohanadasan earned a Master's degree in Multimedia Studies from the same university. In 2016, he attended the University of Stavanger (UiS) to do a Norwegian course in Norwegian Language and Literature for foreigners with higher education.[15]


Mohanadasan started his career in 2010 as a digital marketing consultant at Encore Capital LLP. He was responsible for handling the company's investment portfolio businesses and their digital marketing needs across all channels. He worked in many verticals such as Health and fitness, Food, Recruitment, Fashion, Finance, Fashion modelling, and Retail.[16]

In 2015, Mohanadasan joined Sandviks AS as a Digital Marketing Consultant, where he worked for almost two years on Nordic eCommerce digital marketing campaigns. During his tenure at this firm, Mohanadasan worked for several prolific clients, including Babykort, Navnemerket, Goboken, Babyverden, and Bluum.

In 2017, Mohanadasan started working at Dekode as an SEO Consultant. He is responsible for overlooking the SEO and Analytics for the company. Since his joining, Mohanadasan has worked with numerous clients, including, The National Library of Norway, Høyre (Conservative Party of Norway), KRF (Norwegian Christian Democratic Party), Gjensdige, Hellvik hus, Finansforbundet, Visma, Hardanger bestikk, Rørkjøp, Nord Norge, Pickatale, Cappelen Damm, Gjensdige, Advokatenhjelperdeg, and hundreds of leading companies, political parties and government agencies in Norway.

In 2018, Mohanadasan commenced his entrepreneurial journey by establishing Basic Gravity AS, a full-service digital marketing consultancy known for its vast range of services such as Search Engine Optimization (SEO) and Paid Advertising (PPC), Web Analytics and Conversion Optimisation.[17][18][7]

In 2020 Mohanadasan co-founded Snippet Digital with Andy Chadwick.[19] Snippet Digital is an exclusive SEO consultancy providing advanced SEO and digital strategies.[20] A year later, Mohanadasan co-created Keyword Insights. It is a SaaS tool that leverages machine learning to group keywords and establish search intent at scale. He also co-created Keyword Decipher, an innovative keyword research platform.

Mohanadasan has also contributed articles to multiple media outlets throughout his career and participated in numerous podcasts and interviews.[21][22][23][24][25][26] As of 2021, Mohanadasan is working as a part time freelancer and running Snippet Digital and SaaS tools.[27]

Personal life

Suganthan Mohanadasan currently lives in Stavanger, Norway. He has two children and enjoys his free time driving electric cars, fishing and spending time with his family.

In the media



  1. London, Tim Bradshaw in; Francisco, Patrick McGee in San. "Apple develops alternative to Google search". The Irish Times. Retrieved 9 June 2021.
  2. "How to Properly Run a Website Speed Test". OnCrawl. 2020-01-23. Retrieved 2020-01-30.
  3. Times, Financial (2020-10-28). "Apple develops alternative to Google search". Ars Technica. Retrieved 9 June 2021.
  4. "Suganthan Mohanadasan". Take It Offline - Digital Roundtable Events. Retrieved 9 June 2021.
  5. "Experts Give Their Top Tips on Local SEO Based on Their Experience". AccuRanker. 2019-02-21. Retrieved 2020-01-30.
  6. "A 7-Step SEO Strategy for More Organic Traffic [2021]". Mangools. 2020-05-21. Retrieved 9 June 2021.
  7. 7.0 7.1 "Protecting staging environments: the ultimate guide". ContentKing. Retrieved 2020-01-30.
  8. "Advisors & ambassadors". Retrieved 2020-01-30.
  9. "Website Indexability Auditing - Sitebulb Website Crawler". Sitebulb. Retrieved 2020-01-30.
  10. "eCommerce SEO: An Interview with Suganthan Mohanadasan". Retrieved 9 June 2021.
  11. "Freelancing Interview with Suganthan Mohanadasan". Retrieved 9 June 2021.
  12. "202 Top SEO Experts You Should Be Following". Search Engine Journal. Retrieved 9 June 2021.
  13. "How to optimize your website's crawl budget". Search Engine Land. 2020-01-27. Retrieved 2020-01-30.
  14. Mohanadasan, Suganthan. "What Is Keyword Cannibalization? (+How to Identify and Fix It)". Retrieved 2020-01-30.
  15. "Suganthan Mohanadasan". Retrieved 2020-01-30.
  16. Fallo, Alexander (19 April 2018). "Q&A with Suganthan". Dekode. Retrieved 30 January 2020.{{cite web}}: CS1 maint: url-status (link)
  17. "Small File With A Large Soul - htaccess and SEO". 2020-01-07. Retrieved 2020-01-30.
  18. "How to Manage Digital Nomads: 30+ Experts share their best tips". Brosix. 30 September 2019. Retrieved 30 January 2020.{{cite web}}: CS1 maint: url-status (link)
  19. "How to Grow a Consulting Firm by Sharing SEO Knowledge". Kinsta. Retrieved 9 June 2021.
  20. "Assessing User Intent for SEO at Scale with Suganthan Mohanadasan and Andy Chadwick". Traject. 2021-04-19. Retrieved 9 June 2021.
  21. "Apple develops alternative to Google search". Retrieved 9 June 2021.
  22. "Learn SEO in 2021: The Beginner's Guide to SEO". Semrush Blog. Retrieved 9 June 2021.
  23. "How to Grow a Consulting Firm by Sharing SEO Knowledge". Kinsta. Retrieved 9 June 2021.
  24. "Could an Apple Search Engine Give Google a Run for Its Money?". Business 2 Community. Retrieved 9 June 2021.
  25. "Visual Search Guide: Who Uses It, Benefits, and Optimization Tips". Semrush Blog. Retrieved 9 June 2021.
  26. Pecánek, Michal (2020-11-17). "Google Discover: How to Rank and Drive Traffic". SEO Blog by Ahrefs. Retrieved 9 June 2021.
  27. "Suganthan Mohanadasan & Rank Ranger". Retrieved 9 June 2021.

External links