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|Founded||04. April 2011|
Noveto Systems Ltd. is an Israeli Multinational corporation technology company based in Tel Aviv, Israel, with offices in Switzerland, Germany and the United States, that develops audio technology.
The Early Days and the Basic Technology
Noveto Systems Ltd. was incorporated in Israel 04.04.2011 by two university friends – Noam Babayoff and Tomer Shani. The company’s registration number is 514600725.
The origin of the name comes from the Latin word novetos which means “innovations” but strange enough it happens that the name is also the combination of the first syllables of names of the two co-founders “No” (for Noam) ; “To” (for Tomer) while the phrase “ve” in Hebrew means “and”.
The mission that the co-founders took upon themselves was to develop a technology that would enable people to consume audio in a way that would resemble the way people consume video – meaning when an individual is facing a screen the video is addressed to him and he can individually view it within his personal space. Similarly, the idea was to allow the listener to consume audio within his personal space without disturbing other people who are not in his immediate personal space but at the same time to enable transparency – meaning that the user is not blocked from his environment (as he is not using any headphones or other device on him) and can interact with his surroundings and enable his surrounding to interact with him.
The technology is minimizing sound pollution in shared spaces be it the home environment, open space office environments, automobiles and more.
The Noveto technology is comprised of three main building blocks:
- 3D sensor coupled with ear tracking capabilities locating and constantly tracking the ears of the user
- DSP engines and beamforming technology and algorithmics calculating the required audio signals to be sent to the user
- a plate of ultrasonic transducers sending the required acoustic waves forming tiny speakers in space controlled by the system as a closed loop system keeping the sound next to the ears of the user at all times.
The co-founders have spent four years exploring various ideas, developing an initial and crude prototype, and registering the first patents. The company’s first patent has a priority date of 2012 followed by additional families of patents.
Initial Funding and Feasibility Validation
Starting at December 2014 and until 2017 the Brecht – Jammer family office (led by Viatcheslav Brecht and Daniel Jammer with a background in the metal and aerospace industry) invested in the company seed funds and supported the founders in establishing the operations of the company and opening the primary office of the company in Petach Tikva (a suburb of Tel Aviv).
Between 2015 and 2018 the company developed its first demonstrators. The first demonstrator that was playing audio soundtracks was named “Delta”. The Delta was connected to aluminum rods and required tedious assembly and calibration. The company then participated in international expos (CES 2016 in Las Vegas and MWC 2016 in Barcelona) where it was spotted by Daimler and invited to participate in the first ever Startup Autobahn (sponsored by Daimler and Plug & Play) and was elected as one of the winners. Since then then Noveto has been cooperating with various automotive OEMS and Tier 1s.
During CES 2018 Noveto demonstrated for the first time an integrated solution of its technology embedded in a Dell all in one 27’’ which showcased a different direction that the company would pursue in the consumer electronics domain. CES 2018 led to the company’s cooperation with SAIC Motors and its subsidiary Yanfeng and eventually to an investment of SAIC Technology Fund in Noveto. The 2018 demonstrator already demoed features such as 3D and surround sound and was nicknamed as “virtual headphones” or “headphones without headphones”.
During 2018 and 2019 Noveto has raised funds by means of convertible notes from the Brecht – Jammer family office, SAIC Fund and additional investors and continued to fine tune the technology.
The Shift to Engineering Phase and Pre-A Fundraising Round
As of the second half of 2019, Noveto has allocated significant resources to the shift from R&D to the engineering phase and launched its Chip program comprised of two types of ASICs – a driver chip and a controlling chip. The engineering samples of the driver chip were received by Noveto during Q1 2020 and the tape out of the controller chip is expected during February 2021.
During June 2020 the Brecht – Jammer family office has closed a pre-A fundraising round of financing of Noveto.
During September 2020 Noveto and Foxconn entered into a Joint Development Agreement by virtue of which, Noveto has engaged the giant Foxconn as its engineering partner to prepare Noveto’s first product to mass production readiness before the end of 2021.
During September 2020 Noveto has launched its alpha version of the envisioned standalone “soundbar” product named SoundBeamer™ integrating its driver chip, running on Linux, simple to use by way of a Bluetooth connection to external devices such as tablets, PCs and mobile phones and in a form factor no different than standard Wifi soundbars.
The SoundBeamer™ successfully demonstrates the improvement that Noveto has made in the sound quality and ear tracking capabilities resulting in a unique immersive experience. The SoundBeamer™ further utilizes software applications operated from a tablet or smart-phone and paves the way to allow opening SDKs for further applications and software features.
On June 1, 2020 Dr. Christophe Ramstein was nominated as the CEO of Noveto.
The Chairman of the Company is Daniel Jammer who was the first investor in the company, a known businessman and philanthropist. Other members of the Board are Viatcheslav Brecht, Stefan Kienzle, Tao Wang and Christophe Ramstein.
Other key executives of Noveto are: Tomer Shani (co-founder, CTO and COO), Gil Lev (Chief Business Officer and General Counsel), Assaf Guterman (Head of R&D and Engineering) and Eric Conyers (Head of Marketing).
- Chadwick, Jonathan (2020-11-12). "New device puts music in your head - no headphones required". Mail Online. Retrieved 2020-12-28.
- "New device puts music in your head — no headphones required". AP NEWS. 2020-11-12. Retrieved 2020-12-28.
- "New device beams sound directly to your head without using headphones". The Independent. 2020-11-13. Retrieved 2020-12-28.
- "Israeli startups raised more than $5 billion in 2017". ISRAEL21c. 2018-01-05. Retrieved 2020-12-28.
- D'Onfro, Jillian (2018-07-24). "This start-up makes a speaker that lets you listen to music privately — without headphones". CNBC. Retrieved 2020-12-28.
- Hissong, Samantha; Hissong, Samantha (2020-11-12). "This Israeli Tech Company Wants to Beam Music to Your Ears". Rolling Stone. Retrieved 2020-12-28.
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