United Funding Group LLC

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United Funding Group LLC
IndustryFinancial services
FoundedDecember 22, 2008; 12 years ago (2008-12-22)
FounderJ.L. Russell
HeadquartersNew York, U.S.
Key people
  • J.L. Russell founder/ceo
  • Jeff Zuckerberg chairman/co-ceo
  • Benvana Vo & Partners President of Southeast Asia Region
Number of employees
SubsidiariesUnited Stockbrokers

United Funding Group LLC is a financial services company headquartered in New York, known for providing hedge funds, research, and financial education. It was established in 2008 by J.L. Russell. The organization is recognized for providing a diverse selection of online trading and investment options on numerous trading platforms.[1]

The company has a commission-free trades model and it's revenue comes from three main sources: interest earned on customers' cash balances, selling order information to high-frequency traders and margin lending.


United Funding Group was formed in 2008. The organization's main business is advanced trading platforms that can trade a variety of financial goods like forex, stocks, metals, commodities, and indices CFDs. Thinkorswim is the company's trading platform of choice, and it's compatible with all devices, including Android and iOS smartphones.[2]

In 2020, the company launched its subsidiary United Stock Brokers,[3][4] one of the biggest stock brokering platforms offering the lowest, cheapest brokerage rates. It also provides its members the tools and guidance to navigate the stock market and make informed investment decisions.

Products and services

United Funding Group provides a wide range of products and services, as well as market research and educational programs. United Funding‘s original product was commission-free trades of stocks and exchange-traded funds. It later expanded its investment products to include a diverse range of selection such as:

Stocks and ETF trading

The initial product offered by United Funding Group was commission-free transactions in equities and exchange-traded funds, with the goal of eliminating trading costs to help traders get additional trading advantages. It also helps traders to gain market information and ideas from third-party market experts such as Morningstar, CFRA (previously S&P Capital IQ), and Marketedge. Web Platform and thinkorswim are two of their powerful stock trading platforms, both of them assist traders in realising their full trading potential.

This service enables traders to place stock orders and know that they are committed to routing their order promptly in order to seek execution at the best possible price, according to the company's Intelligent order routing.

Later on, the business began providing commission-free exchange-traded funds (ETFs) as well as the tools necessary to comprehend them, allowing investors to discover more potent possibilities that align with their objectives. And their exchange-traded funds (ETFs) are provided by some of the most reputable and recognized brands in the business. UFG assists ETF investors via an ETF Comparison Tool to discover ETFs and educates them about ETFs by providing articles, videos, webcasts, in-person events, and immersive courses, among other things. With trading open 24 hours a day, five days a week, it helps traders longer trade hours to get the full potential of ETFs.

Cryptocurrency trading

After stocks, United Funding Group entered the cryptocurrency trading market in collaboration with ErisX. It enables traders to trade cryptocurrency spot contracts, cryptocurrency futures contracts, and cryptocurrency futures contracts on a single exchange via the use of ErisX. As of now, only eligible customers will be able to trade bitcoin futures at US Binary Options.

Other services

The United Funding Group also offers a number of investment products and services for Forex, Option trading, Indices, Commodities, Bonds and CD’s, Annuities and Cash Management.


  1. "Financial Results — Winslow, Evans & Crocker". markets.winslowevanscrocker.com. Retrieved 10 September 2021.
  2. "United Funding Group, LLC | Better Business Bureau® Profile". www.bbb.org. Retrieved 10 September 2021.
  3. "United Stock Brokers: Full Service Stock Brokerage Firm | Financial News | myMotherLode.com". money.mymotherlode.com. Retrieved 10 September 2021.
  4. "United Stock Brokers: Full Service Stock Brokerage Firm | FinancialContent Business Page". markets.financialcontent.com. Retrieved 10 September 2021.

External links