Nik Parekh

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Nik Parekh
Nik Parekh.png
Born31 January 1981
Mumbai, Maharashtra
EducationDiploma in Graphic Design
Bachelor of Fine Arts (specialization in Service Design/Business Design)
Alma materCambrian College
Savannah College of Art and Design
Strategic designer
Known forThe Future of Extraordinary Design (Best selling book)
Spouse(s)Nadia Skovorodneva
AwardsOne Show Design Award
WPP Group Award
Gold for Best International TV Commercial INS Think Print Award
Red Dot Award
European Product Design Award

Nik Parekh[1] (born 31 Jan 1981, Mumbai, India) is an author and strategic designer. He is best known for his best selling book, The Future of Extraordinary Design[2]. Parekh worked as a Strategy Lead for Samsung NEXT on finding the next big thing.

Early life and education

Parekh was born in Mumbai, India. He received a Diploma in Graphic Design from Cambrian College of Applied Arts from Canada. He then enrolled in Savannah College of Art and Design for a Bachelor of Fine Arts degree with specialization in Service Design/Business Design. Parekh has also been known animal rights activist.


Parekh began his career at Ogilvy & Mather in 2004 as an art director. Thereafter, he joined J. Walter Thompson as a Senior Art Director in 2007. He worked for one year at Fp7 Mccann as a Creative Group Head. In 2010, Parekh co-founded and Business Designer at ThatsIt Inc. He worked for Toc Tic as a Business Designer & Product Manager in 2015. In 2017, he joined the service designer for six months. He worked as a Senior Service Designer for Chase in 2018. In 2018, Parekh joined Samsung NEXT[3] as a Design Strategy Lead.


The Future of Extraordinary Design[4]: Where are we going and how will we get there?


  • 2005- One Show Design Award- Design 1st Merit for Ashutosh Parikh
  • 2005- WPP Group Award - Won a Silver for Film to promote short film festival
  • 2005- Gold for Best International TV Commercial INS Think Print Awards for Fevicol at AAAI Mauritius
  • 2017- Red Dot Awards at Thunderbird Inn
  • 2017- European Product Design Award at Thunderbird Inn

Personal Life

Parekh currently resides in San Francisco CA. He is married to his wife Nadia Skovorodneva.

External Links

Nik Parekh official website
Nik Parekh on Linkedin
Nik Parekh on Instagram
Nik Parekh on Amazon
Nik Parekh on Goodreads
Nik Parekh on Uxplanet


  1. "About Nik Parekh -". Retrieved 2020-01-03.
  2. The Future of Extraordinary Design.
  3. "Nik Parekh". Crunchbase. Retrieved 2020-01-03.
  4. Parekh, Nik (2019-12-01). The Future of Extraordinary Design: Where are we going and how will we get there?. Puddy Tat LLC. ISBN 978-1-5439-9561-9.