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Cleverclip is a Switzerland design agency specializing in Tutorial explainer videos and Interaction design interactive content.[1][2][3] It was founded in 2013 by Carlo Badini and offers video design, infographics, graphic design and presentations.[4][5][6][7] Cleverclip's clients include transportation providers Lufthansa and DB, automotive companies BMW, Mercedes-Benz and Hyundai, technology companies Samsung and Oracle and consumer brands Johnson & Johnson, Hugo Boss and Axa.[8][9][10] Cleverclip is a remote company.[11][12][13][14] They also frequently publish guides to help startups switch to a remote-first hiring and operations model.[15][16][17][18] During the COVID-19 pandemic, Cleverclip home office guides to help employees of other companies transition to remote work.[19][20][21]

FoundedApril 2013; 8 years ago (2013-04) in Bern, Switzerland
  • Carlo Badini
Area served
Key people
  • Carlo Badini
  • Video design
  • Graphic design
  • Infographics


Carlo Badini started shooting and designing videos at high school.[22] Shortly after, he started making videos professionally in 2013 and founded Cleverclip in Bern, Switzerland while studying at the University of Bern.[23][24][25]

In 2017, Cleverclip launched Dump the Trump, a card game about Donald Trump, on the crowdfunding platform Kickstarter.[26][27][28] Originally intended to be an explainer video about how Trump was Donald Trump presidential campaign elected, the game is loosely based on Mafia and players have to distinguish between true and Veracity of statements by false Trump statements.[29][30][31] Commenting on the appearance of whistleblowers and politicians such as Vladimir Putin, Badini said "developing a working concept together with the figures was already difficult; each role must be well balanced, not too strong, not too weak" in an interview with RT.[32] In 2018, Badini was listed in Forbes 30 Under 30 in Europe.[33][34] In November 2019, Cleverclip launched Bessere Kommunikation, a podcast.[35][36] Episodes include information about, landing pages, designing presentations, and other digital marketing-related topics.[37][38][39] In 2020, Badini stepped down as CEO to start a new company Koj that offers a furniture subscription service with Anand Chowdhary, former CEO of Oswald Labs.[40][41]


  1. Leuenberger, Dinah. "Trendsetter auf dem Arbeitsmarkt". (in Deutsch). Retrieved 2020-09-29.
  2. "Cleverclip Client Reviews |". Retrieved 2020-09-29.
  3. ProvenExpert. "Ratings profile of Cleverclip |". Retrieved 2020-09-29.
  4. "10 Dinge, die Sie bei Präsentationen dringend beachten sollten". (in Deutsch). Retrieved 2020-09-29.
  5. "Aktuell - Wie wild ist die Schweizer Wirtschaftselite?". Schweizer Radio und Fernsehen (SRF) (in Deutsch). 2017-05-31. Retrieved 2020-09-29.
  6. Johnny (2016-05-27). "Benefits of Explainer Video". Zero Plus Finance. Retrieved 2020-09-29.
  7. "Startups At Web Summit 2016 | A Look at Startup Names!". Retrieved 2020-09-29.
  8. "Cleverclip GmbH". Retrieved 2020-10-09.
  9. "Cleverclip Reviews | View Portfolios | DesignRush". Retrieved 2020-10-09.
  10. Leuenberger, Dinah. "Trendsetter auf dem Arbeitsmarkt". (in Deutsch). Retrieved 2020-09-29.
  11. "OUT OF OFFICE". Forbes (in Deutsch). Retrieved 2020-10-09.
  12. "Des PME se mobilisent pour apporter leur aide dans la crise". Le Temps (in français). 2020-03-23. ISSN 1423-3967. Retrieved 2020-09-29.
  13. "«Bei uns wird 24 Stunden pro Tag gearbeitet»". Beruf & Berufung (in Deutsch). 2019-01-05. Retrieved 2020-09-29.
  14. "Cleverclip Ltd. - remote friendly company -". Retrieved 2020-09-29.
  15. "L'annuaire de l'entraide entre PME romandes". (in français). 2020-04-06. Retrieved 2020-09-29.
  16. "OUT OF OFFICE". Forbes (in Deutsch). Retrieved 2020-09-29.
  17. "Remote Work eignet sich nicht für alle". HR-Today (in Deutsch). Retrieved 2020-09-29.
  18. "Des PME se mobilisent pour apporter leur aide dans la crise – Mon Change" (in français). Retrieved 2020-09-29.
  19. "Digital Survival Kit für KMU in der Corona Krise". (in Deutsch). Retrieved 2020-09-29.
  20. "FokusCorona - Eine Initiative der Berner Wirtschaft". FokusCorona (in Deutsch). Retrieved 2020-09-29.
  21. "COVID-19 / Coronavirus Schweiz: Ratgeber, Tipps und Links für Schweizer Unternehmen". Swiss Venture Club (in Deutsch). Retrieved 2020-09-29.
  22. "Diese cleveren Videos erklären fast alles". Berner Zeitung (in Deutsch). ISSN 1424-1021. Retrieved 2020-09-29.
  23. "Let's play: Internationale Vordenker am Grazer Festival Fifteen Seconds". Fresh Content (in Deutsch). 2016-06-21. Retrieved 2020-09-29.
  24. "". (in Deutsch). Retrieved 2020-09-29.
  25. "Fifteen Seconds - das Marketing-Festival und die Dehnung der Zeit". Magazin VIA (in Deutsch). 2016-06-18. Retrieved 2020-09-29.
  26. "Dump the Trump – A card game about lies and deception". Kickstarter. Retrieved 2020-09-29.
  27. Hillig, Johannes (2017-03-26). "Schweizer entwickeln Kartenspiel «Dump the Trump»: «Wer gut lügen kann, ist klar im Vorteil»". Blick. Retrieved 2020-09-29.
  28. "Berner wollen «lügen wie Trump»". Berner Oberländer (in Deutsch). Retrieved 2020-09-29.
  29. Badini, Carlo. "Dump the Trump - A card game about lies and deception". Product Hunt. Retrieved 2020-09-29.
  30. "Berner wollen «lügen wie Trump»". Berner Zeitung (in Deutsch). ISSN 1424-1021. Retrieved 2020-09-29.
  31. "Berner wollen «lügen wie Trump»". Thuner Tagblatt (in Deutsch). Retrieved 2020-09-29.
  32. "'Dump the Trump': Swiss company creates board game inspired by US politics". RT International. Retrieved 2020-09-29.
  33. "Zwei Dutzend Schweizer auf der neusten Forbes-Liste | The Swiss Startup News channel". Retrieved 2020-10-13.
  34., Terminal8 GmbH, Bern. "Remote Work - Eine Chance der Corona-Pandemie?". (in Deutsch). Retrieved 2020-10-13.
  35. "Bessere Kommunikation - The Cleverclip Blogcast". SoundCloud. Retrieved 2020-10-09.
  36. "‎Bessere Kommunikation - Cleverclip Blogcast on Apple Podcasts". Apple Podcasts. Retrieved 2020-10-09.
  37. "Was Ist Eine Landingpage - Bessere Kommunikation - Cleverclip Blogcast (podcast)". Listen Notes. Retrieved 2020-10-09.
  38. Bessere Kommunikation - Cleverclip Blogcast | Himalaya, retrieved 2020-10-09
  39. "Was macht eine gute Firmenpräsentation aus? - PodcastHero - Die Podcast Suchmaschine!". Retrieved 2020-10-09.
  40. "Oswald Labs' Anand Chowdhary Has Stepped Down as CEO and Founded Home Interior Subscription Startup Koj". Retrieved 2020-09-29.
  41. moebelschweiz (2020-09-02). "Schweizer Start-up lanciert Möbel-Abo: Jetzt gibts die Einrichtung zum Mieten". möbelschweiz (in Deutsch). Retrieved 2020-10-13.

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