Bray Leino Splash

Bray Leino Splash is a creative and technology digital marketing agency created in 2014 as a result of a merger between Bray Leino Asia, a leading UK-based integrated communications group, Splash Interactive, an innovative digital marketing firm, and MISSION, a collective of Creative and MarTech Agencies. Bray Leino Splash is headquartered in Singapore with offices in six other locations including Malaysia, Shanghai, Vietnam, Kuala Lumpur, London, and Hong Kong along with operations in over 30 locations.[1][2]

Bray Leino Splash
IndustryMarketing & Advertising
Founded2000; 21 years ago (2000)
HeadquartersSingapore, Singapore
Number of locations

Bray Leino Splash specializes in offering customer acquisition, customer engagement, and loyalty solutions to help clients gain traction and scale their businesses. Since its inception, the company has worked with several prolific clients including Castrol, Citibank, NTUC Income,, Standard Chartered, Scania China, NAFA, and SUSS to name a few.[3]

Bray Leino Splash has been featured in several media outlets including Adobo Magazine, The Drum, HubSpot, Marketing Interactive, and others.[4]


Bray Leino Splash started as in 2000 and rebranded into Splash Interactive in 2009. In 2014, was acquired by UK network MISSION, a collective of Creative and MarTech Agencies and a public limited company and its subsidiary Bray Leino. After the merger in 2014, Bray Leino Splash established itself as a creative and technology agency operating in 5 locations in Asia.[5]

Since then, Bray Leino Splash has worked with a slew of leading organizations to fulfill their marketing and engagement needs, such as Citibank, Standard Chartered Bank, Lee Kuan Yew School of Public Policy, National Institute of Singapore, Mount Elizabeth Hospital, Scania China, NTUC Income, and others.[6][7]

Products and services

Bray Leino Splash offers a vast range of services in the following sectors:

Customer Insights and Strategies

This covers data strategies, user research, and user experience design. Bray Leino Splash with its vast team of industry experts curates highly researched promotion campaigns that are designed to help clients build a continuous cycle of acquisition, upselling, cross-selling, and referrals. The user research aims at understanding how users perceive and behave through different research methodologies and what campaigns will work better for select clients, which results in customizing strategies for different clients accordingly. This section also covers the creations of the UX designs to help conceptualize and design meaningful cross-channel digital interactions.

Customer Acquisition

This section covers website redesigns, SEO, SEM, PPC, B2B marketing, and the launch of digital marketing campaigns. This service by Bray Leino Splash focuses solely on the client's needs and helping them to target their demographic. It also covers the overall online marketing and advertising that ultimately helps the clients gain traction and operate seamlessly. For the desired results, Bray Leino Splash makes sure to cover all the important aspects such as customer segmentation, gamification concepts, design & technical development, and content personalization that is on par with the google SEM guidelines.

Customer Engagement and Retention

This section focuses on building digital experience platforms that make use of data, personalisation strategies, marketing automation, email marketing, eCommerce, social media marketing and the likes to create a complete digital experience. For an active customer engagement, the company ensures that the clients are targeting the right prospects and with its retention services ensures the influx of repeat buyers. This section also covers sales pitches on several social media platforms, considering its high audience reach and influence.

Tech Maintenance/Ops

In order to provide the desired results for the clients, Bray Leino Splash has made several strategic collaborations with leading digital solutions providers such as Sitecore, CMS, SiteFinity CMS, Kentico CMS, Drupal CMS integration, and AEM CMS to assure the delivery of best-in-class CMS systems.


  1. Lim, Edna. "Bray Leino Splash - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 4 August 2021.
  2. "Mission Group PLC/The". Retrieved 4 August 2021.
  3. "acquia". acquia. Retrieved 4 August 2021.
  4. "Bray Leino Splash". Digital Agency Network. Retrieved 4 August 2021.
  5. "Bray Leino Splash bolsters management team across Asia". Retrieved 4 August 2021.
  6. Magazine, Adobo (21 July 2020). "People: Bray Leino Splash bolsters management team with four new hires across Asia". adobo Magazine Online. Retrieved 4 August 2021.
  7. Magazine, Adobo (21 July 2020). "People: Bray Leino Splash bolsters management team with four new hires across Asia". adobo Magazine Online. Retrieved 4 August 2021.

External links